1. Our Commitment to Your Privacy
Carefi, Inc.® (“Carefi”, “we” or “us”) recognizes the importance of data privacy in today’s digital economy. We believe that privacy is a matter of trust, and we are committed to managing personal data lawfully, fairly and transparently. We want our website visitors, customers, and business partners (collectively, “you” or “your”) to understand the ways we collect and use personal data about you.
This Privacy Policy describes:
2. Policy Scope
This Privacy Policy applies to our business operations in Charlotte, North Carolina, and to the websites carefi.fund and payorsights.com, which are hosted in the United States.
3. Ways We Collect Your Personal Data
3.1. In General
We collect only personal data that you provide to us voluntarily and with your consent. Carefi takes measures to ensure that we collect personal data for specified, explicit and legitimate reasons only – namely, to provide services to you and meet our legal obligations. We also take steps to limit the personal data we collect to only the minimum necessary to carry out our mission.
We may collect your personal data when you:
In these instances, we may collect personal data such as your name, e-mail address, postal address, phone and fax number, company name, job title and/or your areas of interest.
3.2. Log Files
We use log files to record data about each users’ visit to our Site. When you visit the Site, we collect the IP (Internet Protocol) address connected to your computer (or the proxy server you use to access the World Wide Web), your computer operating system, the type of browser you are using, mobile device operating system (if you are accessing the Site using a mobile device), as well as the name of your ISP (“Internet Service Provider”) or your mobile carrier. We use this information to analyze overall trends to help improve the Site. We do not share log data with third parties unless required by law to do so.
3.3. Cookies
We use cookies, which track user behavior, to inform enhancements to the overall user experience on our Site. A cookie is a piece of data stored on your device, containing information about your online activity.
We do not use cookies to record personal data about you. Once you close your browser, the cookie simply terminates. If you reject the cookie, you may still use our Site. If you reject a cookie, Site functionality may be limited in areas.
3.4. Third-Party Use of Cookies and Other Tracking Technologies
We use Google Analytics to understand Site users’ needs and to optimize the Site’s service and experience. Google Analytics track usage information on the Site, including top webpages, what links users click, time spent on the Site, visitor demographics, and sources of traffic to the Site. Google Analytics use cookies and other technologies to collect data on users’ behavior and their devices (in particular devices’ IP address captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and preferred language used to display on the Site.
We do not use Google Analytics to track, collect or upload any data that personally identifies an individual (such as a name, email address or billing information), or other data which can be reasonably linked to such information by Google Analytics. Refer to the Google Analytics Terms of Service for more information.
We do not control these third parties’ tracking technologies or how they may be used. You may opt-out of Google Analytics here.
3.5. Surveys
From time to time, we may collect information from you via an online survey. Participation in these surveys is completely voluntary. Information requested may include personal and demographic information. Survey information will be used for purposes of monitoring and improving the Site and/or Carefi products and services.
3.6. Your Consent to Our Collection and Subsequent Use
By using this Site or otherwise communicating with Carefi electronically, you consent to our collection and subsequent use of your personal data for our legitimate business uses. If you do not consent to such collection or subsequent use of your personal data, please do not use this Site or communicate with Carefi.
4. Ways We Use Your Personal Data
We may use your personal data to communicate with you. For example, we may use your personal data to:
If you wish to request that Carefi refrains from using your personal data to communicate with you, please submit your request to Carefi by using the contact information below.
5. Ways We Share Your Personal Data
5.1. In General
We have not and will not sell or lease your personal data to third parties. In the context of the uses of personal data mentioned in the section above, we may share your personal data with third-parties we engage to help provide services to you. These third parties include, but are not limited to, organizations that provide:
Our third-party service providers maintain their own Privacy Policies. We encourage you to visit their websites to learn more.
5.2. Special Circumstances
We may also share your personal data in special circumstances, such as:
5.3. Sharing Aggregate Information
When Carefi requests demographic information requested during an information request or registration, you have the option not to provide this information. We encourage you to do so that we may gain a better understanding of your needs, and so that we may serve you in a more personalized manner.
In certain instances, we may share aggregate information with strategic partners. For example, we may tell a partner that X number of individuals visited a certain area on the Site, or that Y number of men and Z number of women filled out our registration form. We do not disclose information that could be used to uniquely identify you.
5.4. Opting-Out of Sharing Your Personal Data
You have choices regarding the ways we share your personal data with third parties. If you wish to opt-out, please submit your request to Carefi by using the contact information below.
6. Personal Data Retention
We retain your personal data for as long as you are a business contact to us or as needed to provide you services. Though you may have the right to request that we delete your personal data, we will retain and use your personal data as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
7. California Privacy Rights
California Civil Code Section § 1798.83 permits users of our Site that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. If you wish to exercise your rights under California law, as described above, please submit your request to Carefi by using the contact information below.
8. Individuals Under the Age of 18
Our Site is not intended for individuals under 18 years of age and Carefi does not knowingly collect personal data from individuals under 18 years of age. An individual under age 18 should avoid providing any personal data to the Site without verifiable parental consent. If we learn that we collected or received personal data from an individual under 18 without verified parental consent, we will permanently delete that information.
9. Data Security
We constantly strive to align our data security practices with industry standards for securely handling, transmitting and storing personal data. To prevent unauthorized access, maintain data accuracy and the correct use of information, Carefi implements administrative, physical and technical measures to safeguard and secure the information we collect on this Site. Access to your personal data on the Site is password-protected and the Site utilizes industry-accepted encryption technologies and strengths to reduce the risk that others can view information passing between our Site and your browser.
Since the Internet is not a completely secure environment, we cannot ensure or warrant the security of any information you transmit to us. Carefi offers no guarantees that information cannot or will not be accessed, disclosed, altered or destroyed by a breach of any of our administrative, physical or technical measures.
10. Notification in Event of Data Breach
Carefi is obligated by international, federal and state laws and regulations to notify individuals in the event of a breach of personal data. We will promptly notify those individuals whose personal data has been compromised, in accordance with notification procedures defined in our internal policies, and as required by applicable law.
11. Links
This Site may contain links to and from other third-party sites. Please be aware that Carefi is not responsible for the privacy practices of these third-party sites. We encourage you to be aware when you leave our Site, and to read the privacy statements of each website that collects your personal data.
12. How to Contact Us
You may contact us directly via post, phone, or email:
Carefi, Inc.
Packard Place, Suite 100
222 State Street
Charlotte, NC 28202
chris.langley@medusd.io
If you request to opt-out, there will be a 30-day period before such opt-out will take effect.
13. Updates to this Privacy Policy
This Privacy Policy and Terms of Use were reviewed and updated on April 26, 2021. We reserve the right, at our discretion, to change, modify, add, or remove portions of this Privacy Policy or Terms of Use at any time. Your continued use of the Site following reasonable notice of such modifications constitutes your acceptance of any changes to this Privacy Policy or Terms of Use.